Distill is a curated research community. Here’s how value flows through it.
The signal → cluster → report flow
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Signals. Members post observations from the field: a quote spotted online, a behavioral shift, a contradiction in how a category talks about itself. These live in Feed.
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Prompts. We ask the community structured questions to surface tensions and lived experiences. Responses sharpen what we’re tracking.
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Roundtables. Thematic discussions on industry-specific topics, where multiple perspectives clash and converge.
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Clusters. When enough related signals accumulate, our editorial team groups them into clusters with a working thesis.
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Reports. Mature clusters become published reports inside the Reports category, organized by industry vertical.
How tagging makes this community work
Every post gets tagged across twelve dimensions: friction, emotional trigger, language pattern, behavioral signal, industry, persona archetype, trend direction, cultural shift, signal strength, report status, trust indicator, and topic.
These tags let us pivot, cluster, and surface patterns that would be invisible in a flat thread.
How to contribute
- Share signals in Feed with a quote, source, and brief context
- Respond to prompts when we publish them
- Join roundtables when topics overlap with your expertise
- Tag carefully — taxonomy is what makes this community more than a forum
The more precise the tagging, the sharper the eventual report. Quality over quantity.